On Listening To Too Much Dan Carlin (05)

Party fragmentation: Need for a third party (or more) in US. Joining of Tea Party and Coffee Party as Caffeine Party. Fragmentation of party after failed election attempt into multiple parties. Coca-Cola Party, Jolt Party, Sanka Party, even the Postum Party. This effort ultimately failed when it was shown that many of these (the aforementioned Coca-Cola Party, the Starbucks Party) were only fronts for the corporations that they took their names from.