I love Moleskine notebooks (although you'll find plenty to profess hate as well). (I also love Field Notebooks and a few other brands; so, equal time). There are plenty who say you stay more organized and improve your memory if you write stuff down. Some, like A.E. van Vogt, keep (kept, in his case) a notebook near the bed to write down any dreams they have (for story fodder).
I wonder, however, how far this approach will go. Will Moleskine roll out a chain across the country and have them implode? Or is this a store effort designed more for the publicity than anything else?
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